The SME Branding and Market Positioning Training is designed to help small and medium-sized business owners create a powerful brand that connects with customers, stands out in the market, and drives growth. Participants will learn to craft a distinct brand identity, communicate their value clearly, and implement practical branding strategies that reflect their unique business story—regardless of budget size. Through expert-led sessions, real-life case studies, and collaborative exercises, this workshop provides practical tools and frameworks that can be applied immediately to build brand visibility, customer trust, and competitive edge.
Develop and apply strategic branding techniques to strengthen market presence, build customer loyalty, and differentiate effectively in competitive environments.
Module 1: Introduction to Branding for SMEs
Module 2: Finding Your Brand Identity
Module 3: Understanding Your Audience and Market
Module 4: Creating a Consistent Brand Experience
Module 5: Building a Budget-Friendly Brand Strategy
SME owners and managers building or refining their brand, Entrepreneurs launching new ventures or products, Startups ready to improve visibility and customer trust, Marketing leads in small business teams, Freelancers or consultants working with SME clients.
Emmanuel Dairo